VENUE : MIP-Politecnico di Milano
GUEST SPEAKER : Giacomo Melani
After MBA in MIP-Politecnico di Milano,
Giacomo Melani started at Gucci group to work in Customer Relationship Management area. Then he joined Trussardi and worked in Marketing.
Founded in 1910 by Dante Trussardi,the traditional family's glove-making business start its journey from Bergamo, Lombardy.In 1970, Nicola Trussardi took over the business and created the spiky greyhound logo. He then expanded the brand line beyond gloves to including luxury accessories, leather goods, ready to wear line encompassed womenswear, menswear, sportswear and children's wear.
Giacomo discussed with us about some key concepts such as fashion and Luxury to fresh our mind. Then he introduced the overall fashion and luxury industry environment. A few data told us that luxury industry is also suffering from the downturn of global economy.
As a marketing manager, Giacomo then emphasis on the internet, which is the new strong marketing tools to promote luxury brand and also the fantastic channel for sales.
After some data we realized that the top luxury giants, such LVMH, Hermes, have already did a lot work for their online shop, which in turn contributed relevant sales number.
"The internet is changing the way of luxury company doing business." Giacomo commented the new phenomenon of luxury companies go "on line". The social networking websites, such as facebook, twitter, Youtube , are also becoming the battlefield of luxury companies.
Trussardi is re-lunching their website for a new web-shop. This old Italy fashion is also one year before their 100 years anniversary. We all hope Trussardi will have a good year and future.
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