Visit to "Luxury & yacht" exhibition in Verona

Italy has been recognized as "Kingdom of luxury" since long time ago and the "Luxury & Yacht" exhibition in Verona gave us new evidence to prove the old viewpoint.

"Luxury is excellence, luxury is exclusivity, luxury is beauty, luxury is extravagance, luxury is satisfaction of the tastes." From the philosophy of the exhibition we can already smell the special

flavor of it.

Luxury & Design Management Club visited "Luxury & Yacht" exhibition on 28th, February2010. From Ferrari to yacht and to helicopter, from home made formaggio to vino to jewellery, the wide range and diversity of the product category really impressed us a lot. Understanding the history of each boutique brand and appreciating the superiors products are extraordinary experience.

After visiting the exhibition, members went around the beautiful ancient city. The tragic story of the love of Romeo and Juliet, which Shakespeare situates in the Verona of the Scala seigniory, makes the city a preferred destination for lovers and tourists seeking emotions.Even Italy's largest opera theater, Arena, is already a unforgettable and reason enough alone to make a trip to verona.

http://www.nauticshow.com/luxury/home.html

Brand Communication in Aston Martin

February, 15, 2010
VENUE : MIP-Politecnico di Milano
GUEST SPEAKER : Tammy Haines

Working as financial controller in a technical company can't stop Tammy chase her interest in brand and marketing. After MBA, Tammy Haines joined Aston Martin to work in Brand Communication.

Aston Martin was started by two gentleman Bamford and Martin in 1913 in UK. After 97 years'

development, Aston Martin have already been ranked the top tier in the high end sports car industry. The brand communication obviously contribute a lot for the extraordinary success of Aston Martin.

"Power, Beauty, and Soul" are the product value of Aston Martin. In the luxury sports car market segmentation, Aston Martin launched different model of cars closely compete with it's competitors, such as Ferrari, Porsche, and etc. The quality product plus the world class retail network are the guarantee of global sale performance.

The brand communication in Aston Martin included the media network , fleet responsibility, company image, and dealership support areas. Tammy then shared her working experience in Aston Martin with club members. Her clear explanation solved our doubt about the role and responsibility of Brand communication in the luxury sports car industry.

Even the whole seminar was held via telephone, we can feel the speaker's passion and energy. "The most important thing is to know what you like to do and then go for it." Tammy also encourage us that we should take action to win our ideal career.

Luxury & Design Club--Trussardi Seminar

February 11,2010
VENUE : MIP-Politecnico di Milano
GUEST SPEAKER : Giacomo Melani

After MBA in MIP-Politecnico di Milano,

Giacomo Melani started at Gucci group to work in Customer Relationship Management area. Then he joined Trussardi and worked in Marketing.

Founded in 1910 by Dante Trussardi,the traditional family's glove-making business start its journey from Bergamo, Lombardy.In 1970, Nicola Trussardi took over the business and created the spiky greyhound logo. He then expanded the brand line beyond gloves to including luxury accessories, leather goods, ready to wear line encompassed womenswear, menswear, sportswear and children's wear.

Giacomo discussed with us about some key concepts such as fashion and Luxury to fresh our mind. Then he introduced the overall fashion and luxury industry environment. A few data told us that luxury industry is also suffering from the downturn of global economy.

As a marketing manager, Giacomo then emphasis on the internet, which is the new strong marketing tools to promote luxury brand and also the fantastic channel for sales.

After some data we realized that the top luxury giants, such LVMH, Hermes, have already did a lot work for their online shop, which in turn contributed relevant sales number.

"The internet is changing the way of luxury company doing business." Giacomo commented the new phenomenon of luxury companies go "on line". The social networking websites, such as facebook, twitter, Youtube , are also becoming the battlefield of luxury companies.

Trussardi is re-lunching their website for a new web-shop. This old Italy fashion is also one year before their 100 years anniversary. We all hope Trussardi will have a good year and future.

Triennale di Milano Design Museum

You may be interested in the following links,
www.triennaledesignmuseum.it

address -----viale Alemagna 6
http://maps.google.com/maps?hl=es&source=hp&q=viale%20Alemagna%206&lr=&oq=&um=1&ie=UTF-8&sa=N&tab=wl

The Next Phase of Luxury Retail